Good Kid, Maad City: Weeks 7&8

The last couple of weeks have been a bit of a blur. Being involved with GiveMeTap operations as well as PR/communications means that many days are spent just getting things done, as opposed to big events… I want to say this is my excuse for not writing a Week 7 entry, but I’m sure i’ll be caught out sooner than later as I actually spent quite a bit of last week on holiday!

IT IS SUMMER, YOU KNOW!

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So right now i’m going to just talk about 2 amazing things that have happened over the last couple of weeks. Both have added substantially to my PR portfolio (although one has  significantly more than the other!)

Firstly, I was interviewed by London Calling, who loves GiveMeTap and wanted a feature to share with London. Read it HERE. This was amazing as it has now gone on their website and I felt like a minor celebrity for about 5 minutes. It was nice! Today, three of my friends and family have shared my interview on social media, showering me with kind words of praise. Thank you – you know who you are!

2013-08-15 23.24.18Secondly, and more importantly, a lead that I had been chasing had finally been closed. We were published in the most widely distributed and read paper on public transport in the UK – THE METRO! Yes,  you heard right! THE ACTUAL METRO. For years I have been reading that infamous publication and not just for the guilty pleasures or the horoscope! I knew that when I came to GiveMeTap, it would be my aim, not only to have a print published piece, but get into the Metro. I DID IT! I managed to bag Edwin an interview with a writer who happened to LOVE what GiveMeTap were doing. He wrote an amazing piece on us and the traction that day was UNBELIEVABLE. Sales were through the roof, people were talking about us and people were even recognising us. Again, I felt like a minor celebrity but for a bit longer than 5 minutes this time! 🙂

You can read the piece HERE.

Watching this business grow is amazing. Not only is the work satisfying, but it is so much fun! I genuinely feel sometimes, that this is all a dream. I hate the thought of pinching myself and waking up at my university desk writing an application for a job I don’t want at a firm I don’t want to be working for. A good friend and mentor of mine once told me, “Never compromise on what you want from life. By all means ‘shop around’. Explore all your options. But just don’t compromise…” Wise words from a wise woman. I intend to follow them!

Over & Out

Good Kid, Maad City: Week 4

Hey Kids! Can you believe i’ve finished Week 4?!

To be fair, after suffering from tonsillitis for the week, it does feel more like Week 3! I have lots to share with you about the amazing things I have done this week. I’ve managed to watch at least one episode of Game of Thrones a night, discovered how edgy Shoreditch is and sampled almost all the japanese food chains in Old Street.

In all seriousness, considering Edwin (my boss) is still out saving the world one droplet at a time, I have taken it on myself to be proactive and I am quite surprised at myself! It all started on Monday when I stumbled across a Google Campus event on ‘Doing Your Own PR’. Aimed at start-ups without PR experience, the workshop set out to allow new entrepreneurs pick the brains of PR, Camera and Business specialists as to how to make the most of publicity. New to both the world of business and public relations, I registered straight away knowing it would help me out.

I was not wrong at all. Yes, I got a few tips and tricks from Bernie Mitchell on how to maximise social media publicity. Yes, I got some golden advice from Paul Blanchard about doing your own PR. However, the most useful aspect of this event is the confidence it gave me in what I was doing. I realised that I was on the same platform as these brilliant people and learning the same thing. This made me feel a lot more at ease with what I am doing and got me to understand that I don’t need to have it all figured out just yet. I’m still learning! Great experience!

The other exciting thing I did this week, was embark on a GiveMeTap bottle photography shoot with my fellow intern, Ben. We thought we needed some more bottle paparazzi and therefore took it on ourselves to get out there and get some snaps of the bottle in London. Not only did I learn a lot about visuals and photography (in terms of placement and lighting – not actually taking the photo as that was Ben’s expertise…) but I got to discover a bit more of the City as well. We shot two sessions this week and really had a great time. Learning on the job!

Here are a few snaps – Ben was cheeky and got me in a few of them!

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I’m also quite proud of what GiveMeTap have achieved this year as a social enterprise. This week, we found out that we have been nominated for 4 awards. Yeah, FOUR! Two of these awards are in separate categories in the same competition – The British Young Business Awards. The BYBA have nominated us for Social Enterprise and Social Corporate Responsibility of the Year. Virgin Money Be The Start Campaign has also named us as a finalist, chosen to pitch our movement to a panel. Last but not least, RSM Tenon have nominated us for a European Business Award, acknowledging our position as a small but mighty force.

After a really busy Friday, I finished the week at the infamous Uderbelly festival near the London Eye. Close cousins, old friends and new places. Too many drinks, a realisation that London transport pretty much blows and an avid reminder that if I’m going to sustain myself in this brilliant city, i’m going to have to soon start earning some dollar…

Back to reality it seems… until next week 🙂

Over and Out!

Good Kid, Maad City: My First Week

Walking into the Google Campus everyday is quite surreal. The burst of entrepreneurial energy really does shine through and you can tell everyone has an exciting story behind their decision to start their own business. I must admit, this last week, although there has been quite a lot of work, there has been a significant amount of people watching!

Work wise, I’ve been really lucky to gain on-the-job experience from day 1. I’ve learnt how social media acts as a really important form of marketing in today’s business world. Many people think the significance of social media is overstated. Maybe, I used to be one of those people, but my perception is definitely starting to change now that I am on the other side of business and I have a lot of control over the platforms. Apologies for all of those who just see ‘Sanum has liked GiveMeTap’s photo’ every hour and ‘Sanu has retweeted GiveMeTap’ every other hour. Actually, i’m not sorry… please like the Facebook page and make me look really good. 

I’ve done some press related things also, however I know that the meat will come when I’ve built a bit more of a relationship with people and also when I get to know how everything works a little bit better. It’s going to be exciting.

EVENT OF THE WEEK: So, some geeza comes up to me and asks me what I was doing at the Hub. I explained what GiveMeTap was, and my role, and he suddenly asked if I could do an interview for The One Show. This was really bizarre and random, but I thought WHY NOT – Perfect press opportunity for GiveMeTap. I was really proud of this opportunity. However, when the camera started rolling, and I had a GMT speech ready at the tip of my tongue, I got HIT with “So how do you feel about Google having access to so much of our data?”. My heart dropped, my legs went to jelly and my throat closed up. It was awful and I was just so thrown off with no briefing or warning. But within 3 seconds, I realised I had to turn this around. I managed to coherently discuss with presenter Alex Riley about this topic which I had very little concrete knowledge about and I have to say, I was pretty proud of myself. After signing one of those film shooting forms, part of me was really eager to watch it, but come Thursday, I was quite relieved that it didn’t get picked to air. It was slightly embarrassing and I had no make-up on. Not one for the memory bank!

Hope you enjoyed your first weekly update! I’ll leave you with a picture of when Edwin (my Boss), Ben (fellow intern) and myself randomly went to this random Museum of Water exhibition and partied hard with shots of water. Tap Water. Did I mention how random it was?

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Over and Out.