Good Kid, Maad City: My First Week

Walking into the Google Campus everyday is quite surreal. The burst of entrepreneurial energy really does shine through and you can tell everyone has an exciting story behind their decision to start their own business. I must admit, this last week, although there has been quite a lot of work, there has been a significant amount of people watching!

Work wise, I’ve been really lucky to gain on-the-job experience from day 1. I’ve learnt how social media acts as a really important form of marketing in today’s business world. Many people think the significance of social media is overstated. Maybe, I used to be one of those people, but my perception is definitely starting to change now that I am on the other side of business and I have a lot of control over the platforms. Apologies for all of those who just see ‘Sanum has liked GiveMeTap’s photo’ every hour and ‘Sanu has retweeted GiveMeTap’ every other hour. Actually, i’m not sorry… please like the Facebook page and make me look really good. 

I’ve done some press related things also, however I know that the meat will come when I’ve built a bit more of a relationship with people and also when I get to know how everything works a little bit better. It’s going to be exciting.

EVENT OF THE WEEK: So, some geeza comes up to me and asks me what I was doing at the Hub. I explained what GiveMeTap was, and my role, and he suddenly asked if I could do an interview for The One Show. This was really bizarre and random, but I thought WHY NOT – Perfect press opportunity for GiveMeTap. I was really proud of this opportunity. However, when the camera started rolling, and I had a GMT speech ready at the tip of my tongue, I got HIT with “So how do you feel about Google having access to so much of our data?”. My heart dropped, my legs went to jelly and my throat closed up. It was awful and I was just so thrown off with no briefing or warning. But within 3 seconds, I realised I had to turn this around. I managed to coherently discuss with presenter Alex Riley about this topic which I had very little concrete knowledge about and I have to say, I was pretty proud of myself. After signing one of those film shooting forms, part of me was really eager to watch it, but come Thursday, I was quite relieved that it didn’t get picked to air. It was slightly embarrassing and I had no make-up on. Not one for the memory bank!

Hope you enjoyed your first weekly update! I’ll leave you with a picture of when Edwin (my Boss), Ben (fellow intern) and myself randomly went to this random Museum of Water exhibition and partied hard with shots of water. Tap Water. Did I mention how random it was?

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Over and Out.

Good Kid, Maad City: An Introduction (London, GiveMeTap & my journey)

This week I have embarked on an exciting journey. I have moved to UK’s concrete jungle as the PR/Social Media Intern for social enterprise, GiveMeTap.

I must admit, I didn’t realise how ‘loaded’ that last sentence is; A move, a title, a company and a name. It is impossible for me to tell this piece of news to anyone without being subjected to a list of questions about each of these components. These are all questions from people I know, love and very much miss now that i’m far from home. I wish I could explain in depth to everyone about the amazing work I will be doing over the Summer, helping villages in Africa through reducing plastic waste in the UK, however, after a long day it just won’t be possible. Frankly, you know I’ll be too busy watching The Mindy Project…

Hence, Good Kid Maad City. This feature series will act as a communicator to all of those who I wish I could talk to personally. I will (most probably, weekly) update you all on what i’m actually doing at GiveMeTap, as well as my experiences in London, outside of office hours.

This week, I have already learned so much about water and about how social media can be effectively managed for business. It is only the end of day 2, but I have invaded the Twittersphere, improved my writing through a Press Release and have even brainstormed some great 1000883_10151497305901915_11996461_npress ideas with The Water Guy himself. I have taken a shot of water, tweeted a really lame ‘selfie’ and have realised that a lot more of this behaviour will occur. Hopefully my blogging activity (and quality) will increase through managing the GiveMeTap blog and posting my  stuff on here.

I cannot wait to share this journey with you all and subsequently the message of sustainability. I hope I can encourage you to buy a bottle and suggest a tap… also please find me a great job so I can spend more time on this than job applications…

Catch up with you soon!